Monthly Archive: April 2016

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General / Lifestyle

26 Apr, 2016

Millenials vs Older generations

When Savlon launched in India, the marketing team was immensely excited – an antiseptic that doesn’t sting when applied to the wound – exactly the opposite of Dettol, which would cause searing pain when applied directly in the same scenario. But surprisingly, Savlon didn’t take off in India at all...

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General

21 Apr, 2016

Good Governance – Going Beyond the Statute

Over the last two weeks or so the flamboyant liquor baron, with a failed airline adventure provided the media with much spice and sensational fodder.  Bytes form ex-employees, legal experts, NGOs and the self-proclaimed ‘know-all’s’ added to the flavor as well as the TRPs. With politicians not wanting to miss...

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General

19 Apr, 2016

The Great Divide

The greatest social commentary is reflected in the advertising of its time. The Kurkure ad with Parineeti Chopra is a great example of this. In the TV spot, she is looking for something that she has lost and finds it in the end – it turns out to be her...

Home and Away 0

General

5 Apr, 2016

Home and Away

In my previous two essays – ‘Bringing out the best in us’ and ‘Silver lining’, I wrote about the scarcity mindset and why having little means so much. And while we fall in to scarcity trap, it is in some ways working in our favour as well. But why is...

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It was my pleasure to chair the Technical Session on Standards and Technical Regulations Supporting Global Trade, d… twitter.com/i/web/st…

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