Category: General

Reducing ObNOxious Emissions

– A Challenge and a Mission-  Technological advancements and digital platforms are today transforming the world beyond recognition. The automotive sector is experiencing these tectonic shifts as well. With Vehicle to Vehicle Communication, data analytics, pre-collision assists and Internet of Things at work, I believe we are truly living the future...

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“Hop, Step & Finally Jump(?)!”

– Let’s Etch this Ambition in Our Country’s ‘Score-Card’ From Major Dhyan Chand, one of the greatest hockey players the world has seen and Milkha Singh, the Flying Sikh, to Vishwanathan Anand, amongst the most skillful chess players of our times, India has produced many a legendary sportsperson. Of late, many...

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Brexit, An Opportunity for India- The Dynamics at work

Post Brexit – the Emerging Scenario Since my last essay, the initial dust over the Brexit storm has settled. While analysts are still divided over what Brexit’s impact on the world might be, the doomsayers have somewhat mellowed down. The new world political and economic landscape will not get redefined...

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Deglobalisation – Which Way Will the Tide Turn?

On June 23, 2016, the Britons bowled a googley, stumped, shocked most of financial analysts, markets and voted themselves out of the European Union after 43 years of membership. It was a day that stumped millions and changed the landscape of the European Union forever. The initial reactions lead to...

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Industry and Biodiversity – Are they really at Cross Purposes?

In my last essay  I shared some thoughts on the alarming rate at which the Earth’s biodiversity is declining and the need for its conservation in a crisis mode.  It cannot be denied that economic growth and a depleting biodiversity have an inversely proportional relationship. Over centuries as economies have...

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The Biodiversity Challenge

– Unraveling the Enigma – “The world doesn’t belong to us, we belong to it. Always have, always will. We belong to the world. We belong to the community of life on this planet-it doesn’t belong to us. We got confused about that, now it’s time to set the record...

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Millenials vs Older generations

When Savlon launched in India, the marketing team was immensely excited – an antiseptic that doesn’t sting when applied to the wound – exactly the opposite of Dettol, which would cause searing pain when applied directly in the same scenario. But surprisingly, Savlon didn’t take off in India at all...

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Good Governance – Going Beyond the Statute

Over the last two weeks or so the flamboyant liquor baron, with a failed airline adventure provided the media with much spice and sensational fodder.  Bytes form ex-employees, legal experts, NGOs and the self-proclaimed ‘know-all’s’ added to the flavor as well as the TRPs. With politicians not wanting to miss...

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The Great Divide

The greatest social commentary is reflected in the advertising of its time. The Kurkure ad with Parineeti Chopra is a great example of this. In the TV spot, she is looking for something that she has lost and finds it in the end – it turns out to be her...